A signboard is a key element that determines the first impression of a store. Over time, it may fade or become damaged, and its design may fall behind the times. During the pre-replacement stage, not only physical deterioration (such as faulty lighting and damaged frames) but also design that does not align with the brand image may cause confusion or inconsistency in the message conveyed to customers, leading to a decrease in store recognition, reduced visitation, and loss of brand image. This gradually increases the need for replacement.

Signboard replacement involves not just installation but also the removal of the old signboard, inspection of the structure, installation of electrical equipment, and installation of a new signboard. Safety measures are taken considering the site and the surrounding environment, and noise and dust are minimized during the process. At the same time, the new signboard is designed to harmonize with the latest brand image and is manufactured considering factors such as color, font, lighting method (LED, indirect light, etc.), location, and layout. This is a turning point that gives customers a sense of change and anticipation.

After the signboard is replaced, the store gains a new and sophisticated visual image. This is not just a change in appearance but also a powerful marketing tool that changes customer perception and drives visitation. A signboard with high visibility and visibility during the day and night attracts the attention of passing customers and increases the likelihood of repeat visits. In addition, the replaced signboard reflects the brand identity more clearly, contributing to consistent marketing strategies and operational improvements. After replacement, you can spread the news through online promotions or SNS, and you can maximize the marketing effect of campaigns and collaborations.